MANILA, Philippines — At least eight out of 10 Filipinos are becoming more visual in terms of consuming news, a report from Reuters Institute showed.
According to Reuters, consumers are becoming more reliant in video consumption from creators and influencers, not journalists.
Within Asia-Pacific, the Philippines placed third with Hong Kong in terms of the proportion of participants who consume short-form online news weekly.
“Video is becoming a more important source of online news, especially with younger groups,” said Nic Newman, author of 2024 Reuters’ Digital News Report.
“We look at why consumers are embracing more video consumption and investigate which mainstream and alternative accounts – including creators and influencers – are getting most attention when it comes to news,” Newman added.
According to the report, about two-thirds of our sample (66 percent) watch short news videos on a weekly basis, while about half (51 percent) watch longer versions. The primary location for consuming news videos is on online platforms (72 percent), as opposed to publisher websites (22 percent). This raises more questions around revenue generation and connectivity.
Facebook remains on top
In terms of platform used, the Philippines remains the top country who consumes news via Facebook with 61 percent. This was followed by X (formerly Twitter) with nine percent.
Newman noted that Facebook is the most popular platform for video news in the Philippines, while YouTube and Facebook continue to be the most major platforms for online news videos overall.
TikTok for news?
On the other hand, video streaming platform TikTok is increasing its presence in news consumption after it reported a 23 percent news consumption in the Philippines.
